Partnership with Kitsuné

Discover some highlights of IDOL’s long-standing partnerhsip with Kitsuné. Illustrating our capabilities in technology innovation, strategic marketing and streaming revenue optimisation.

See the highlights Back to case studies index


iPhone App

  • Full development of an ad hoc iPhone app
  • Automatically updated all their using social feeds: Youtube, Twitter & Facebook
  • Key topics: catalogue news, tour dates, merchandising & label news
  • 30,000+




  • We created a service enabling the label to sell its entire music Catalogue via mailorder and digital, including also their clothing and merchandising
  • We offered a full autonomy to the label in the store management: stock, price, shipping & delivery
  • x 10

    Sales volume


Youtube Channel

  • + 300%

    Daily views on the channel in two years

  • + 200%

    Daily subscribers in two years

  • + 400%

    Increase of revenue incomes in two years


Deezer App

  • Development of an app in partnership with Deezer which presented the label and its discography
  • Marketing launch of the app through a massive global campaign including editorial, Deezer social network promotion, Mobile Notification and Newsletters
  • + 300%

    Daily users the month following the launch

  • + 500%

    Streams the month following the launch


Spotify Page

  • Creation of a VIP profile: personalisation of the account and playlists, officialisation of the account
  • Obtained a tastemaker profile through a European campaign promoting the official accounts. Spotify pushed Kitsune subscription marketing campaign and playlist promotion in newsletters
  • Regular banners campaign in order to develop the subscribers count over a 2 year period
  • Exclusive pre-release & Full home page featured
  • 30,000+

    Profile subscribers acquired

  • 4,000+

    Playlist subscribers gained


iTunes Room

  • Kitsune dedicated label page arranged on Itunes


Hot Stream

  • Commitment to twice weekly release schedule
  • Creation and weekly management of profiles across all streaming services
  • Strategic subscribers grab programme