Expertise on Video streaming
Discover how our global expertise on YouTube helps our partners to develop their presence and optimize revenues on the platform
Discover our expertise Back to case studies indexAudience Development
Community management
Bromance
- Content diversification strategy via sections/playlists to better engage fans (live reports, EPs playlists, artist's own selections...)
- Call to actions improvement to redirect users to new releases via existing content
- Programming strategy on both channel and social networks to improve subscribers retention
Audience Development
Channel branding
Godmode
- Channel Branding improvement with deep work on animated, audio-reactive YouTube art tracks, adapted to each release atmosphere.
- Video end-cards to redirect towards more releases and animated video experiences
Audience Development
Channel branding
La Femme - Psycho Tropical Berlin
- SEO work via our US proxy to identify popular research terms on this key-territory
- Traffic sources analysis and timed full album delivery to increase search, discovery, and watch time on Google and Youtube
Digital rights management
Block & monetization of videos
Koffi Olomidé
- Release of long-awaited solo album from African music legend Koffi Olomidé, launch of brand new official channel
- Daily following of our block policy on the first single's music video, Selfie to deal with massive piracy
- Song went viral thanks to our case by case approach, enabling celebrities to create derivative content
Technical support
Big-scale video deliveries
Ubiloud
- Revenues were only coming from User Generated Content music videos -> development of the official Ubisoft Music channel
- Progressive catalogue officialization thanks to our PIX tool, via album playlists and long-form videos for classic soundtracks (Assassin's Creed, Rayman, Far Cry...)
- Daily support from YouTube tech team
Strategic marketing
Youtube thematic channels
Oriental Music
- Channel creation to boost exposure for our Arabic and Oriental labels, create synergies between them and increase their revenues
- Thematic playlists with artists, genres, and regional focus to offer the most specialized and credible channels on the platform
- Search engine optimization on video tags, titles and descriptions (French, Arabic, English versions)
Retail marketing
Youtube media-channels collabs
Polo & Pan - Plage isolée
- Weekly selection of our fresh electronic music tracks for big Youtube media channels
- Regular collabs with internationally-known channels
- Campaigns redirecting to official label's music video