Content diversification strategy via sections/playlists to better engage fans (live reports, EPs playlists, artist's own selections...)
Call to actions improvement to redirect users to new releases via existing content
Programming strategy on both channel and social networks to improve subscribers retention
+ 200%
Daily subscribers
Audience Development
Channel branding
Godmode
Channel Branding improvement with deep work on animated, audio-reactive YouTube art tracks, adapted to each release atmosphere.
Video end-cards to redirect towards more releases and animated video experiences
x 10
Channel performances the following month
Audience Development
Channel branding
La Femme - Psycho Tropical Berlin
SEO work via our US proxy to identify popular research terms on this key-territory
Traffic sources analysis and timed full album delivery to increase search, discovery, and watch time on Google and Youtube
Top 1
Result for "La Femme Psycho Tropcial Berlin" on Google US searchs
x 10
Daily channel watch time within less than a month
Digital rights management
Block & monetization of videos
Koffi Olomidé
Release of long-awaited solo album from African music legend Koffi Olomidé, launch of brand new official channel
Daily following of our block policy on the first single's music video, Selfie to deal with massive piracy
Song went viral thanks to our case by case approach, enabling celebrities to create derivative content
10 million+
Views in 6 months on the channel
20,000+
More subscribers within a few months
Technical support
Big-scale video deliveries
Ubiloud
Revenues were only coming from User Generated Content music videos -> development of the official Ubisoft Music channel
Progressive catalogue officialization thanks to our PIX tool, via album playlists and long-form videos for classic soundtracks (Assassin's Creed, Rayman, Far Cry...)
Daily support from YouTube tech team
x 10
Daily watch time
20,000+
Subscribers in less than a year
Strategic marketing
Youtube thematic channels
Oriental Music
Channel creation to boost exposure for our Arabic and Oriental labels, create synergies between them and increase their revenues
Thematic playlists with artists, genres, and regional focus to offer the most specialized and credible channels on the platform
Search engine optimization on video tags, titles and descriptions (French, Arabic, English versions)
+ 100%
Youtube revenues for our labels involved
30,000+
Subscribers in less than a year
Retail marketing
Youtube media-channels collabs
Polo & Pan - Plage isolée
Weekly selection of our fresh electronic music tracks for big Youtube media channels
Regular collabs with internationally-known channels
Campaigns redirecting to official label's music video
100,000+
Bonus monetized views for the label on media-channel